The “space” is 124 square metres of dusty concrete and large amounts of glass windows, so it’s not really a “gallery” as such, more an installation space, which is exactly what I plan to do. As part of my Doctoral studies into tactile typography, I am supposed to have a “milestone” exhibition. Well this is it. “Goodbye Helvetica” and I plan to blog about the process and eventual book here as a process journal.
A year ago, I publicly declared that I would devote myself to one typeface: Helvetica and now that year is over, it is time to say goodbye. The installation is called “Goodbye Helvetica”, and is a love letter of sorts, with all the pieces talking about what I liked and didn’t like about spending the year with one typeface. It’s been a fantastic year actually and I’m sad to say goodbye, but excited about what I can do now I am free from the shackles of a rigid, fifties Swiss sans serif typeface.
Day one was spent driving around with Vince (pictured), the QCA technician, in 35 degree heat, buying materials and equipment to set up the space. I can’t wait to get started!